Fahrney Ford Privacy Policy

California Consumer Privacy Policy (CCPA/CPRA Compliant)

Last Updated: April 16, 2026
Effective Date: January 1, 2026

Dealership Name: Swanson Fahrney Ford Sales INC
Address: 3105 Highland Ave., Selma, CA 93662
Toll-Free Privacy Line: (886) 756-1587

At Fahrney Ford, we respect the privacy of our California customers and website visitors. This policy describes your privacy rights under the California Consumer Privacy Act (CCPA) , as amended by the California Privacy Rights Act (CPRA) , including the regulations that went into effect on January 1, 2026.

This policy covers our website, mobile application, and in-store data collection practices.

1. Notice of Collection & Use of Personal Information

In the last 12 months, we have collected the following categories of personal information (PI) and sensitive personal information (SPI) from you. We do not sell your data in exchange for money; however, we may “share” data for cross-context behavioral advertising (e.g., retargeting ads).

Customer Records (Cal. Civ. Code 1798.80(e)) Bank account info, credit card number, credit score, income, social security number. You (Finance Application); Credit bureaus. Obtaining financing; Processing down payments; Checking insurance coverage.

Commercial Information Vehicles purchased, leased, or serviced; Trade-in valuations; Parts purchased. Dealership DMS; Cookies. Warranty fulfillment; Marketing communications; Product improvement.

Internet/Network Activity Browsing history, search history, interactions with our website, IP address, cookie IDs. Cookies; Pixels (Meta/Google/TikTok). Website security; Retargeting ads; Analytics (heat mapping).

Geolocation Data Precise location (if app permissions granted); Imprecise location (IP address). Mobile App; Browser. Inventory search (nearest dealer); Fraud prevention.

Sensitive Personal Information (SPI) SSN, Driver’s License/State ID, precise geolocation, racial/ethnic origin (if voluntarily disclosed on credit app). You; Credit applications. Limited Use Only: We only use this to facilitate financing, comply with DMV reporting, or as strictly necessary for the vehicle transaction.

2. Retention of Data

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (e.g., DMV records retention laws), resolve disputes, and enforce our agreements. Specifically:

  • Deal Jackets & Finance Docs: Retained for [e.g., 7 years] to comply with tax and finance regulations.

  • Marketing Data: Retained for [24 months] unless you opt-out.

3. Your California Privacy Rights (Effective 2026)

Under California law, you have the following verified rights regarding your personal information:

  • Right to Know (Access): You may request we disclose the specific pieces and categories of PI/SPI we have collected about you (looking back to January 1, 2022).
  • Right to Know (Access): You may request we disclose the specific pieces and categories of PI/SPI we have collected about you (looking back to January 1, 2022 ) .
  • Right to Delete: You may request we delete your personal information, subject to certain exceptions (e.g., safety recalls, warranty records, legal hold).
  • Right to Correct: You may request we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale/Sharing: You have the right to direct us to stop “selling” (monetary) or “sharing” (targeted advertising) your PI.
  • Right to Limit Use of SPI: You have the right to direct us to stop using your Sensitive Personal Information (e.g., precise geolocation, SSN) for any purpose other than those necessary to perform the service you requested (e.g., financing a car) .
  • Right to No Retaliation: We will not discriminate against you for exercising any privacy rights (e.g., we won’t deny a loan because you opted out of cookies).

 

4. Exercising Your Rights (How to Submit a Request)

You may submit a verifiable consumer request to us via:

  1. Toll-Free Phone: (866) 756-1587
  2. Online Portal
  3. Email: privacy@fahrneygroup.com

Important Verification Distinction (Enforcement Precedent):

· For Opt-Out or Limit Requests: You do NOT need to provide extensive documentation or “verify” your identity. Submitting your name and email is sufficient.

  • For Access/Deletion Requests: We will require you to provide [e.g., Name, Dealership Account Number, VIN] to verify your identity before processing.

  • For Access/Deletion Requests: We will require you to provide [e.g., Name, Dealership Account Number, VIN] to verify your identity before processing.

Authorized Agents: If you use an authorized agent (like a third-party privacy tool), they must provide your signed permission. We cannot require you to confirm directly with us if the agent is submitting an Opt-Out request.

5. Cookie Management & Online Tracking

We use cookies for analytics and advertising. Effective January 1, 2026, we strictly adhere to the following:

  • Symmetrical Choice: Our cookie banner gives equal visual prominence to “Accept All” and “Reject Non-Essential” . It is not easier to say “Yes” than “No.”
  • Global Privacy Control (GPC): We honor the Global Privacy Control signal. If your browser sends a GPC signal (or you use a privacy-focused browser like Brave), we will treat this as a valid Opt-Out of Sale/Sharing for that specific browser session .
  • Confirmation: You may see a banner stating “Opt-Out Request Honored” at the top of our site after we detect a GPC signal.

6. Advertising & “Do Not Sell or Share”

We do not sell your data for money. However, we share online identifiers with advertising partners (e.g., Meta, Google, TikTok) to show you car inventory ads on other websites. This is defined as “Sharing for Cross-Context Behavioral Advertising” under the CPRA.

To opt out of this, please:

  1. Click the “Do Not Sell or Share My Personal Information” link in our website footer.
  2. Toggle the “Advertising & Targeting” cookies to OFF.


We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect’s data practices, see: FordDirect Privacy Statement.

7. Financial Incentives (Loyalty Programs)

We offer Service Discounts, Dealer Discounts/ Specials program. When you sign up, we collect your email and VIN to send you service reminders. You can opt-in by checking the box. You can opt-out at any time by clicking “Unsubscribe.” The value of your data is reasonably calculated based on the expense associated with offering the discount.

8. Dealership-Specific Compliance (GLBA)

Because we facilitate financing and extend credit, we also comply with the Gramm-Leach-Bliley Act (GLBA). We provide you with an Initial Privacy Notice at the time of credit application and an Annual Privacy Notice regarding your non-public personal information (NPI).

9. “Shine the Light” (Cal. Civ. Code § 1798.83)

If you are a California resident and have an established business relationship with us, you may request information about our disclosure of personal information to third parties for their direct marketing purposes. Please send requests to 3105 Highland Ave., Selma, CA 93662.

10. Contact Information

If you have any questions about this policy or our compliance with the CCPA (including the 2026 updates regarding cybersecurity audits and ADMT), please contact our Privacy Officer: